Making Customer Journey maps

Customer Journey maps helps figuring out what it’s like for customers to interact with your brand over time and across different channels. 

In the slide I recommend a Customer Journey map that includes 4 element in the map:

  1. Customers as ref. to Personas
  2. Stages in the journey
  3. Channels on interaction (online , offline)
  4. Touchpoint  Experiences – positive/negative 


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